ArchLIGHT Summit

Color plays a critical role in our perception of the built environment and how we feel about the spaces we inhabit. It affects what we consciously perceive, things we like, and how we feel. It helps us understand how to move through spaces and enhances our experiences. Color has profound impacts on our subconscious, affecting our decision making and buying habits in ways we may not be fully aware of. Lighting, the mechanism by which we are able to perceive color, plays a pivotal role in how we experience and feel about the colors around us. This seminar will present a study of color, introducing various chromatic philosophies and discussing how color shows up in everything from literature to marketing to the built environment.